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  2. What is CX (Customer Experience)? | McKinsey - McKinsey & Company

    www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-cx

    CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and serving their needs.

  3. What Is Customer Experience (CX)? | IBM

    www.ibm.com/topics/customer-experience

    Customer experience, or CX, is a holistic account of customers’ perceptions that result from all their interactions with a business or brand, whether online or in store. Customer experience involves customer experience management (CXM).

  4. What Is Customer Experience (CX)? - Forbes

    www.forbes.com/advisor/business/customer-experience-cx

    Customer experience describes the overall interactions a customer has had with a brand right from the point of awareness to purchase to loyalty or churn. It addresses the user’s entire buyer...

  5. Customer Experience: What It Is and Why It's Important...

    blog.hubspot.com/service/what-is-customer-experience

    Customer experience (CX) is the impression your customers have of your entire brand throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom line, including revenue. There are two main factors to consider when it comes to crafting customer experience: products and people.

  6. Customer experience (CX) : Definition and how to guide -...

    www.qualtrics.com/experience-management/customer/customer-experience

    What is customer experience? Customer Experience (CX) is the measurement of your customers’ perception of their experiences with your organization. It should reflect their expectations compared to your brand promise.

  7. What is Customer Experience & Why is It Important - Accenture

    www.accenture.com/us-en/insights/song/customer-experience-index

    Customer experience (CX) is broadly described as the perception a customer or a B2B company has of a brand. It is embedded into every interaction a customer has with a brand.

  8. What Is Customer Experience? Definition, Examples, & Tools

    amplitude.com/blog/customer-experience-definition

    Customer experience, or CX for short, is a term used to describe the customer interactions with your business across multiple levels. The experience they have with your customer support team is part of CX, but it isn’t everything.

  9. What is customer experience (CX) and why is it important? -...

    www.techtarget.com/searchcustomerexperience/definition/customer-experience-CX

    Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services. CX spans the lifetime of customers' relationships with a brand, starting before a purchase is made, continuing through active use and to renewal or repeat purchase.

  10. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

  11. What is CX? Ultimate Guide to Customer Experience in 2023 -...

    www.qualtrics.com/en-gb/experience-management/customer/customer-experience

    Customer experience (CX) is how your customers perceive your brand, based on their interactions with it. It is the sum total of someone’s perception of your organisation.