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Amazon, for example, sued over 10,000 Facebook group administrators in July 2022 for brokering fake reviews. Amazon did not immediately respond to a request for comment on the FTC’s new rule ...
The watchdog started a formal investigation into Amazon and Alphabet's Google in 2021 over concerns they were not doing enough to combat fake reviews on their sites, which are used by millions to ...
Amazon is among the many online sellers that have battled fake reviews for years. A spokesperson said the company receives millions of reviews each week and that it proactively blocked 200 million ...
A separate investigation into Amazon over fake reviews is ongoing, the watchdog said. It opened the probes in 2021 to examine whether the two companies broke U.K. consumer law by failing to protect shoppers. It began looking into phony reviews on some big websites amid the boom in online shopping fueled by the coronavirus pandemic.
But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.
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In February 2020, the BBC reported that Trustpilot had removed at least 2.2 million fake reviews. Of these fake reviews, 1.5 million were deleted with fraud protection software and 600,000 were removed manually. 469,000 companies reported fake reviews, and around 90,000 fake reviews were removed by consumers. [18]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.