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Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...
Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data.
A9's advertising technology group began delivering sponsored link advertisements on the Amazon.com retail Web site in 2003 and continued to manage this program for Amazon properties. A9 also invested in display advertising technology, including technology for Amazon's ad-supported e-reader, the Kindle with special offers. [citation needed]
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. [1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]
Download QR code; Print/export ... Yamaha DSP-1, a proprietary ... Demand-side platform, a system to facilitate the buying of online advertising; Education
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
Invite Media is a display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc., on June 3, 2010 [1] [2] for $81 million. [3] Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.