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1 Customer Demographics and Behavior. In the United States, 33% of adults have visited Starbucks in the past month. The average Starbucks customer visits the store 6 times a month. The most popular Starbucks drink is the Pumpkin Spice Latte. Starbucks customers aged 25-40 years old make up 45% of total customers.
To understand Starbucks targeting, it’s important to undergo a thorough Starbucks target market analysis. Read on for an overview of the typical Starbucks customer characteristics, including Starbucks demographics, geographic, behavioral and psychographic segmentation.
Demographic. Starbucks targets both males and females, including professional employees and students, aged between 22–60 years. The company also targets single individuals, older married...
Starbucks brand profile in the United States 2024. Starbucks brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2024
The market segmentation of Starbucks is typically divided into four variables - demographic, geographic, behavioral, and psychographic. These variables will be the basis for specifying a company's target market.
Starbucks primarily targets individuals between the ages of 25 and 40, who are often social, tech-savvy, and urban. This demographic represents the core of Starbucks’ customer base, and many of the stores’ designs, from contemporary décor to curated music selections, cater to this group’s desire for a relaxed, trendy atmosphere.
The target age of Starbucks' market is 22 to 60, with the teen audience growing steadily. Even the 50- and 60-year-olds rely on their smartphones to make their lives easier. Starbucks...
Starbucks segmentation, targeting and positioning comprise marketing decisions directed at identifying appropriate group of people among the general public as future customers for the business and targeting this segment via positioning products and services that resonates well with their needs and wants.
Starbucks Coffee Company. Author: Chris Martin Created Date: 10/16/2020 2:52:11 PM ...
Dive into the heart of Starbucks' success in 2023 by exploring the intricate dimensions of its target market – from demographics and psychographics to behavioral traits and geographic considerations.