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Levi Strauss (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1][2]
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Lévi-Strauss makes clear that "la pensée sauvage" refers not to the discrete mind of any particular type of human, but rather to 'untamed' human thought: "In this book it is neither the mind of savages nor that of primitive or archaic humanity, but rather mind in its untamed state as distinct from mind cultivated or domesticated for the purpose of yielding a return."
According to Levi Strauss & Co., Donald Freeland, an employee of the Great Western Garment Company (later acquired by Levi's), invented "stone-washing" denim in the 1950s. Inventor Claude Blankiet has also been credited with having invented the technique in the 1970s. [4] The jeans company Edwin claims to have invented the technique in the ...
402 pp. ISBN. 978-2-259-00413-8. OCLC. 4955922. The Raw and the Cooked (1964) is the first volume from Mythologiques, a structural study of Amerindian mythology written by French anthropologist Claude Lévi-Strauss. It was originally published in French as Le Cru et le Cuit. [1] Although the book is part of a larger volume, Lévi-Strauss writes ...
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