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Levi Strauss (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1][2]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Haas' tenure and dedication at Levi Strauss – along with that of his business partner and brother-in-law Daniel E. Koshland Sr. [5] – is widely credited with "saving" the company, leading it through the Great Depression, racial integration at its factories, the global popularization of the Levi brand, and the creation of the Levi Strauss ...
Haas was the great-grandnephew of Levi Strauss, the founder of denim manufacturer Levi Strauss & Co. and great grandson of David Stern. He attended the Deerfield Academy preparatory school in Massachusetts. [3] In 1940, he graduated from University of California, Berkeley with a bachelor's degree in economics. [1]
Koshland's tenure at Levi Strauss – along with that of his brother-in-law – is widely credited with saving the company leading it through the Great Depression, racial integration at its factories, the global popularization of the Levi brand, and the creation of the Levi Strauss Foundation.
Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) [1] was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). [2] He led the company in its growth from a regional manufacturer to one of the world’s leading apparel ...
In November 2022, it was announced that Gass would be stepping down as Kohl's CEO by early December to become the CEO-in-waiting for Levi Strauss & Co. [16] After serving for a year as President of the Levi’s brand, she became the CEO of Levi Strauss & Co. in early 2024. [3]
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]