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  2. Yelp IPO's Profit Enigma: Is the Site Making Money? - AOL

    www.aol.com/news/2011-11-11-yelp-ipos-profit...

    The Journal mentioned that Next Up Research estimated that Yelp would earn $100 million in revenue in 2012, but there was no discussion of the basis of the forecast, nor any mention of what the ...

  3. Here are the 20 most popular businesses on Yelp since ... - AOL

    www.aol.com/news/20-most-popular-businesses-yelp...

    Yelp, which is marking its 20th anniversary, says its reviewers' most popular places range from eateries to cultural institutions.

  4. How Yelp Can Help: Take Away Reviewers' Anonymity - AOL

    www.aol.com/news/2010-03-24-how-yelp-can-help...

    The reviews of the crowd clearly provide respected wisdom. But taking into account the needs of the little guys like my friend Tushar would make Yelp a friendlier, happier place for all -- and ...

  5. Yelp - Wikipedia

    en.wikipedia.org/wiki/Yelp

    In response to the criticism of their allowing their advertising partners to manipulate the review listing, Yelp ceased its "featured review" practice in 2010. [124] Several lawsuits have been filed against Yelp accusing it of extorting businesses into buying advertising products. Each has been dismissed by a judge before reaching trial. [95]

  6. Testimonial - Wikipedia

    en.wikipedia.org/wiki/Testimonial

    A Craigslist post proposed this: 'If you have an active Yelp account and would like to make very easy money please respond.' There are tens-of-thousands of ads out there all over the internet of people requesting you to write bogus reviews for their business and people offering to do the same.".

  7. Reputation management - Wikipedia

    en.wikipedia.org/wiki/Reputation_management

    The negative reviews brought the eatery's Google rating down to 2.3 stars from a 4.9 stars before the attack. [38] Maximatic Media, an online reputation management firm, was hired to identify the origin of the malicious reviews and found that they were being generated by AI-powered bots. The agency worked with Google for the removal of these ...

  8. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...

  9. Words are overrated. Here’s why we’re addicted to ‘silent ...

    www.aol.com/words-overrated-why-addicted-silent...

    This practice can also be used by showing people silent reviews and having them interpret the message the creator is trying to convey, making them a great teaching tool, according to Paul.

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