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  2. Delta model - Wikipedia

    en.wikipedia.org/wiki/Delta_model

    The delta model can be illustrated using the strategic triangle (see fig.1). There are three points: system lock-in, best customer solutions and best product. [8] System lock- in enables market dominance and can achieve complementor share, it focuses on the entire system economics and instead of product-centered economics, which makes it very sustainable. [9]

  3. Service recovery - Wikipedia

    en.wikipedia.org/wiki/Service_recovery

    It is the action a service provider takes in response to service failure. [2] By including customer satisfaction in the definition, service recovery is a thought-out, planned process of returning aggrieved/dissatisfied customers to a state of satisfaction with an organization/service. [ 3 ]

  4. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    A customer's trust in a firm leads to that individual thinking that the firm will provide quality service, which results in the firm gaining a loyal customer. [15] Even in the case of service failures, which decrease customer trust, firms can provide recovery efforts to increase trust and re-gain loyalty. [13] Customer switching Behavior

  5. Bullwhip effect - Wikipedia

    en.wikipedia.org/wiki/Bullwhip_effect

    The bullwhip effect is a supply chain phenomenon where orders to suppliers tend to have a larger variability than sales to buyers, which results in an amplified demand variability upstream. In part, this results in increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain.

  6. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    See Product management. The primary product-related decisions facing the retailer are the product assortment (what product lines, how many lines and which brands to carry); the type of customer service (high contact through to self-service) and the availability of support services (e.g. credit terms, delivery services, after sales care).

  7. Managerial economics - Wikipedia

    en.wikipedia.org/wiki/Managerial_economics

    The market is a fundamental concept in economics and in practice manifests itself in many different forms. Mathematical models can be created to analyse the size, price and competitive strategies that a company may choose under various market conditions. Risk analysis. Risk analysis is the prediction of future states.

  8. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.

  9. Uplift modelling - Wikipedia

    en.wikipedia.org/wiki/Uplift_modelling

    The response could be a binary variable (for example, a website visit) [1] or a continuous variable (for example, customer revenue). [2] Uplift modelling is a data mining technique that has been applied predominantly in the financial services, telecommunications and retail direct marketing industries to up-sell , cross-sell , churn and ...