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Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., [1] a telecommunications and digital services provider based in the Philippines. [2]
The company was launched in December 2000 as Smart Money powered by Smart e-Money, Inc., in cooperation with 1st e-Bank (formerly PDCP Bank; now BDO Unibank) and Mastercard. It was claimed that it was the world’s first card linked to a wireless phone and was marketed by Smart Communications as one of the biggest innovations in finance.
PLDT operates its wireless cellular services through its brands, namely Smart and TNT. Smart, its flagship brand, offers commercial wireless services through its 2G, 3G, 3.5G HSPA+, 4G LTE network, and 5G in the key areas in the Philippines. Smart also offers terrestrial satellite communication services and wireless complimentary offerings.
TNT (formerly known as Piltel, Mobiline, Phone Pal, and still unofficially known as Talk 'N Text) is a cellular service of Smart Communications in the Philippines. [1] Piltel also reported 16,590,737 subscribers to its GSM brand, Talk 'N Text, before its transfer to Smart. Piltel used the 912 area code for its AMPS/CDMA service.
Smart Communications (Smart) was the first company to enter the liberalised market. In September 1999, PLDT purchased Smart Communications absorbing it as a 100-percent owned subsidiary. [6] Smart was financially supported by First Pacific. This partnership resulted to a rapid construction of Smart's network and more importantly, the ...
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Moving forward, on April 1, 2000, Piltel signed a facilities-sharing agreement with competitor Smart Communications to be able to provide wireless services using Smart's GSM network. [2] By the same day, Piltel launched its GSM brand, Talk 'N Text. In March 2004, Smart Communications acquired 45.3% stake in Piltel from its parent PLDT. [3]
Red Mobile (also red mobile), formerly ümobile and legally as Connectivity Unlimited Resource Enterprise, Inc. (CURE), was a wholly owned subsidiary of Smart Communications, the Philippines' largest mobile telecommunications company. When it was initially launched as ümobile, it used the CURE Universal Mobile Telecommunications System network ...