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  2. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)

  3. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable. [34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

  4. Customer satisfaction research - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction_research

    Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study ...

  5. Automated telephone survey - Wikipedia

    en.wikipedia.org/wiki/Automated_telephone_survey

    Customer Satisfaction; Establish a comprehensive customer satisfaction survey system to get feedback about what they want and subsequently offer the better services. Academic Research; Educational institutions including colleges and universities rely on phone surveys to get the feedback from the students and parents. [4] Robo-Polling

  6. Quantitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_marketing...

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

  7. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]

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  9. American Customer Satisfaction Index - Wikipedia

    en.wikipedia.org/wiki/American_Customer...

    A company's ACSI score is derived from three manifest variables (i.e. survey questions) within the ACSI questionnaire, each rated on a 1-10 scale by the respondents interviewed for that company, government agency, or other organization: [7]

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