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Transform your look with at-home hair color products and hair dyes by L'Oréal Paris. Our permanent and non-permanent colors come in various shades from blonde to purple.
Learn more about Colorsonic & shop our new hair color application device. Simply pick a color, load the cartridge, press the button and the brush does the rest.
Try before you dye! The Virtual Hair Color Try On tool is an immersive hair color simulator that lets you try on makeup virtually. It uses augmented reality to create highly realistic hair color results before you dye.
First-of-its-kind device automatically mixes hair color and parts hair for you. Fast Application - Precise root-to-tip application in just 5 minutes. 100 percent gray coverage. Bristles cover 20,000 strands per minute to evenly distribute color. Mistake-Free Coverage - Gets even hard-to-reach areas like the back of your head.
Majirel is L`Oreal Professional's first permanent creme hair color that restores, protects, and conditions hair as it penetrates the cuticle to fill and repair. These rich shades range from natural to cool to warm in taste of color- covering all options with no need for mixing.
Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks.
L'oreal's new excellence cool supreme hair color is designed with an all new anti-brass triple protection system that prevents brass and still deeply cares for your hair. While still covering 100% of gray hair, even the stubborn ones.