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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.
The epg is a framework for a firm to better pinpoint its strategic profile in terms of international business strategy. The authors Wind, Douglas and Perlmutter have later extended the model by a fourth dimension, "Regiocentric", creating the "EPRG Model".
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
Microsoft PowerPoint and Google Slides are effective tools to develop slides, both Google Slides and Microsoft PowerPoint allows groups to work together online to update each account as it is edited. Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In geography and particularly in geographic information science, a geographic feature or simply feature (also called an object or entity) is a representation of phenomenon that exists at a location in the space and scale of relevance to geography; that is, at or near the surface of Earth.
The "slide" analogy is a reference to the slide projector, a device that has become somewhat obsolete due to the use of presentation software. Slides can be printed, or (more usually) displayed on-screen and navigated through at the command of the presenter. An entire presentation can be saved in video format. [6]