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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
There are also many different types of geodata, including vector files, raster files, geographic databases, web files, and multi-temporal data. Spatial data or spatial information is broader class of data whose geometry is relevant but it is not necessarily georeferenced , such as in computer-aided design (CAD), see geometric modeling .
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Annotated example of a Positioning Statement [30] Volvo To upper income, other brand switcher car buyers [target audience]; Volvo is a differentiated brand of prestige automobiles [marketing strategy], That offers the benefits of safety [problem removal] as well as prestige [social approval].
In geography and particularly in geographic information science, a geographic feature or simply feature (also called an object or entity) is a representation of phenomenon that exists at a location in the space and scale of relevance to geography; that is, at or near the surface of Earth.
Geographic database (or geodatabase) is a georeferenced spatial database, used for storing and manipulating geographic data (or geodata, i.e., data associated with a location on Earth), [a] especially in geographic information systems (GIS). Almost all current relational and object-relational database management systems now have spatial ...
Technical geography is the branch of geography that involves using, studying, and creating tools to obtain, analyze, interpret, understand, and communicate spatial information. [1] [2] [3] The other branches of geography, most commonly limited to human geography and physical geography, can usually apply the concepts and techniques of technical ...