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Sustainability is regarded as a "normative concept".[5] [22] [23] [2] This means it is based on what people value or find desirable: "The quest for sustainability involves connecting what is known through scientific study to applications in pursuit of what people want for the future."
The University of Cambridge defines sustainable investments as it involves constructing a portfolio by selecting assets deemed to be sustainable or capable of enduring over the long term. It can also be seen as a resolute approach that excludes assets perceived as detrimental to long-term environmental and social sustainability. [37]
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.
First, mainstream sustainability is a conservative approach on both economic and political terms. Second, progressive sustainability is an economically conservative, yet politically reformist approach. Under this framing, sustainable development is still centered on economic growth, which is deemed compatible with environmental sustainability.
Environmental constraints and planetary boundaries are underrepresented within the SDGs. For instance, the way the current SDGs are structured leads to a negative correlation between environmental sustainability and SDGs, with most indicators within even the sustainability-focused goals focusing on social or economic outcomes. [172]
The environmental sustainability problem has proven difficult to solve. The modern environmental movement has attempted to solve the problem in a large variety of ways. But little progress has been made, as shown by severe ecological footprint overshoot and lack of sufficient progress on the climate change problem.
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