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The Shannon–Weaver model is one of the earliest models of communication. [2] [3] [4] It was initially published by Claude Shannon in his 1948 paper "A Mathematical Theory of Communication". [5] The model was further developed together with Warren Weaver in their co-authored 1949 book The Mathematical Theory of Communication.
Linear transmission model [9] Linear transmission models describe communication as a one-way process. In it, a sender intentionally conveys a message to a receiver. The reception of the message is the endpoint of this process. Since there is no feedback loop, the sender may not know whether the message reached its intended destination.
The SMCR model influenced the development of later models, often in the form of extensions to it. Marshall McLuhan extended the SMCR model by including interpretation as one of the steps of the receiver. [4] Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication.
Models without a feedback loop, like the Shannon–Weaver model and Lasswell's model, are called linear transmission models. They contrast with interaction models, also known as non-linear or circular transmission models. [6] [26] Schramm rejects the idea of a passive audience present in linear models of communication.
Knowledge transfer icon from The Noun Project. Knowledge transfer refers to transferring an awareness of facts or practical skills from one entity to another. [1] The particular profile of transfer processes activated for a given situation depends on (a) the type of knowledge to be transferred and how it is represented (the source and recipient relationship with this knowledge) and (b) the ...
Data communication, including data transmission and data reception, is the transfer of data, transmitted and received over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires , optical fibers , wireless communication using radio spectrum , storage media and computer buses .
Managerial psychology is a sub-discipline of industrial and organizational psychology that focuses on the effectiveness of individuals and groups in the workplace, using behavioral science. The purpose of managerial psychology is to aid managers in gaining a better managerial and personal understanding of the psychological patterns common among ...
The theory of CMM was developed in the mid-1970s by W. Barnett Pearce (1943–2011) and Vernon E. Cronen. Communication Action and Meaning was devoted to CMM, is a thorough explication of CMM, which Pearce and Cronen introduced to the common scholarly vernacular of the discipline.