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Another theorized influence on the length of a woman's skirt is the hemline index, which, oversimplified, states that hemlines rise and fall in sync with the stock market. The term was brought up by Wharton Business School Professor George Taylor in 1926 at a time when hemlines rose with flapper dresses during the so-called Roaring '20s.
Social customs and morals were relaxed in the optimism brought on by the end of the war and the booming of the stock market. Women were entering the workforce in record numbers. In the United States in 1920, there was the enactment of the 18th Amendment, or as many know it, Prohibition.
The hemline index is a theory that suggests that skirt length (hemlines) rise or fall along with stock prices. The most common version of the theory is that skirt lengths get shorter in good economic times (1920s, 1960s) [1] and longer in bad, such as after the 1929 Wall Street crash. However, the reverse has also been proposed with longer ...
Then ads alluding to leg hair removal began. While ads between 1920 and 1940 do refer to legs, legs were not the focus in 90% of those ads. [8] The first ad in Harper's Bazaar that focused primarily on the legs appeared in 1929. [1] The ad campaign against leg hair was not as voluminous as the campaign against underarm hair had been.
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Here’s a look at photos from the stock show parades going back to the 1930s, along with some more recent images from the 2000s. March 12, 1937: Southwestern Exposition and Fat Stock Show parade ...
The 1990s are remembered as a time of strong economic growth, steady job creation, low inflation, rising productivity, economic boom, and a surging stock market that resulted from a combination of rapid technological changes and sound central monetary policy. The prosperity of the 1990s was not evenly distributed over the entire decade.
As the ’90s drew to a close, and with the advent of the dotcom boom and soaring rents, many members of her community left San Francisco — an exodus aptly referenced in the book’s final image ...