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A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.
Thinking outside the box (also thinking out of the box [1] [2] or thinking beyond the box and, especially in Australia, thinking outside the square [3]) is an idiom that means to think differently, unconventionally, or from a new perspective.
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
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These designs can be augmented with positive and negative "axial points", as in central composite designs, but, in this case, to estimate univariate cubic and quartic effects, with length α = min(2, (int(1.5 + K/4)) 1/2), for K factors, roughly to approximate original design points' distances from the centre.