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In 1965, Marx focused on producing a 12" cowboy action figure named Johnny West. Also in 1965, along with Johnny, an Indian named Chief Cherokee and a horse named Thunderbolt with full tack were introduced. In 1966, Marx introduced cowgirl Jane West, her range horse, Flame, and a junior version of Thunderbolt, named Thundercolt.
Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
For Dave Gianoni, the best-ever Marx toy was a cabled, two-foot tall robot made by the company in the 1960s. Gianoni's grandmother, Ligia Yacobozzi, worked at Marx Toys and often gave toys to her ...
The company bought the Girard Model Works, which had already been making toys for Marx, in 1935. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ...
Louis Marx (August 11, 1896 – February 5, 1982) was an American toy maker and businessman whose company, Louis Marx and Company, was the largest toy company in the world in the 1950s. He was described by some as an experienced businessman with the mind of child.
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