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Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
Louis Marx (August 11, 1896 – February 5, 1982) was an American toy maker and businessman whose company, Louis Marx and Company, was the largest toy company in the world in the 1950s. He was described by some as an experienced businessman with the mind of child.
In 1965, Marx focused on producing a 12" cowboy action figure named Johnny West. Also in 1965, along with Johnny, an Indian named Chief Cherokee and a horse named Thunderbolt with full tack were introduced. In 1966, Marx introduced cowgirl Jane West, her range horse, Flame, and a junior version of Thunderbolt, named Thundercolt.
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In 1912, Ferdinand Strauss hired future toy magnate Louis Marx. By 1914, he had four toy shops in New York and a manufacturing facility in Newark. As a pioneer in the friction power tin toy industry, the company would soon produce various clockwork or wind-up toys that were distributed by the Strauss Stores and other contemporaneous merchants ...
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