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Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture , transit , and alternative.
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The 2011 UEFA Champions League Final match between Manchester United and Barcelona was broadcast live in 3D format in Gothenburg (Sweden), on an EKTA screen. It had a refresh rate of 100 Hz, a diagonal of 7.11 m (23 ft 3.92 in) and a display area of 6.192×3.483 m, and was listed in the Guinness Book of Records as the largest LED 3D TV.
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