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Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3] The term signage is documented to have been popularized in 1975 to 1980. [2] Signs are any kind of visual graphics created to display information to
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting , [ 1 ] which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show . [ 2 ]
Ranch Hand's reputation was built on rugged durability and has evolved into a heavy-duty product that is designed to enhance the look of the latest model trucks and SUV's. [3] Their logo has evolved over the years as well as their overall brand image. The image they portray today is that Ranch Hand is tough and dependable.
Robert Irwin, Scrim Veil Black Rectangle Natural Light, Whitney Museum 2013 The term "site-specific art" was promoted and refined by Californian artist Robert Irwin [7] [8] but it was actually first used in the mid-1970s by young sculptors, such as Patricia Johanson, Dennis Oppenheim, and Athena Tacha, who had started executing public commissions for large urban sites. [9]
Two schools of thought exist on the meaning of hex signs. One school ascribes a talismanic nature to the signs; the other sees them as purely decorative. [2] Both schools recognize that there are sometimes superstitions associated with certain hex sign themes and neither ascribes strong magical power to them. [3] The Amish do not use hex signs. [2]
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