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  2. Context effect - Wikipedia

    en.wikipedia.org/wiki/Context_effect

    "READ" is a good example of the "context effects" role in the word superiority effect by having us assume that the E and the A behind the ink blot are completed. Perhaps the greatest amount of research concerning context effects comes from marketing research. Context effects can influence consumers' choice behavior. [15]

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".

  4. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

  5. Design of experiments - Wikipedia

    en.wikipedia.org/wiki/Design_of_experiments

    The use of a sequence of experiments, where the design of each may depend on the results of previous experiments, including the possible decision to stop experimenting, is within the scope of sequential analysis, a field that was pioneered [12] by Abraham Wald in the context of sequential tests of statistical hypotheses. [13]

  6. Organizational behavior management - Wikipedia

    en.wikipedia.org/wiki/Organizational_behavior...

    The BBS approach applies the Activator, Behavior, Consequence (ABC) principle to design interventions for improving individual, group, and organizational behavior. Over 40 years of research have demonstrated its efficacy in directing and motivating behavior change. Focus on the positive consequences of appropriate behavior.

  7. Causal reasoning - Wikipedia

    en.wikipedia.org/wiki/Causal_reasoning

    Causal reasoning is the process of identifying causality: the relationship between a cause and its effect.The study of causality extends from ancient philosophy to contemporary neuropsychology; assumptions about the nature of causality may be shown to be functions of a previous event preceding a later one.

  8. Applied behavior analysis - Wikipedia

    en.wikipedia.org/wiki/Applied_behavior_analysis

    ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [7] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [8] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.

  9. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...