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In contemporary social psychology, deindividuation refers to a diminishing of one's sense of individuality that occurs with behavior disjointed from personal or social standards of conduct. For example, someone who is an anonymous member of a mob will be more likely to act violently toward a police officer than a known individual. In one sense ...
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
However, no concrete definition of extenuating circumstances was ever made. The South African courts began using the testimony of expert social psychologists to define what extenuating circumstances would mean in the justice system. Examples include: deindividuation, bystander apathy, and conformity.
The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
Figure 1. The explanatory profiles of social identity and self-categorization theories. "Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals.
Pedretti, E. (1996) Learning about science, technology and society (STS) through an action research project: co-constructing an issues based model for STS education. School Science and Mathematics, 96 (8), pp. 432–440. Pedretti, E. (1997) Septic tank crisis: a case study of science, technology and society education in an elementary school.
Pinch, T. and Bijker, W. (1992). The social construction of facts and artifacts: or how the sociology of science and the sociology of technology might benefit each other. In Bijker, W. and Law, J., editors, Shaping Technology/Building Society, pages 17–50. MIT Press, Cambridge, MA.
However, communication technology may act not only to fill the field of local cultural significance and identity which corroded by deterritorialization, but also to establish global cultural politics. Politics of deterritorialization and the displacement of sociological will lead the struggle between state and nation.