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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
An audience in Tel Aviv, Israel, waiting to see the Batsheva Dance Company Audiences at the 2013 World Championships in Athletics in Moscow, Russia. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
Music theory is the study of theoretical frameworks for understanding the practices and ... calm or otherwise sway the audience's physical and emotional responses. ...
The asymmetry between broadcaster and audience that was dictated by the structure of pre-digital technologies dictated has changed radically. This is a technical-structural characteristic. Participatory media are social media whose value and power derives from the active participation of many people. This is a psychological and social ...
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]
Moreover, reception theory suggests that texts are not necessarily absorbed in their entirety, but rather selectively received and interpreted based on the audience's interests and preferences. This selective reception reinforces the idea that audiences actively engage with media texts and shape their meanings based on their own needs and desires.
Formed out of the male-dominated music scenes of jam music (in the case of Bonnaroo), late-’90s indie rock (Coachella), and early ’90s alternative and grunge (Lollapalooza), these festivals tend to celebrate diversity while dismissing the most popular pop acts — the ones who tend to dominate the charts and who tend so often to be female ...
By using audience participation, the performer invites the audience to feel a certain way and by doing so they may change their attitudes, values and beliefs in regard to the performance's topic. For example, in a performance on bullying the character may approach an audience member, size them up and challenge them to a fight on the spot.
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