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  2. Concealer - Wikipedia

    en.wikipedia.org/wiki/Concealer

    Concealers with yellow undertones are used to hide dark circles. Green and blue can counteract red patches on the skin, such as those caused by pimples, broken veins, or rosacea. A purple-tinted concealer can make sallow (yellowish) complexions look brighter.

  3. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...

  4. Urban Decay (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Urban_Decay_(cosmetics)

    Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. [6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color. Then, they decided to form a cosmetics company, which they named Urban Decay. [7]

  5. SHEGLAM - Wikipedia

    en.wikipedia.org/wiki/SHEGLAM

    SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model.The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [who?] promote its products.

  6. Face powder - Wikipedia

    en.wikipedia.org/wiki/Face_powder

    Loose face powder in three different shades. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.

  7. Laura Mercier Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Laura_Mercier_Cosmetics

    From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...

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