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From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.
In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional volumes were released soon after. In 2005, a limited edition compilation combined all prior volumes into one release, Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3 ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
Michelob Ultra has topped Bud Light in draft beer sales for the first time. Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership ...
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.