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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Scoutmob differentiates itself from sites like Living Social, a deal-of-the-day website that features discounted gift certificates usable at local or national companies and Groupon, a deal-of-the-day website that features discounted gift certificates usable at local or national companies, by providing users deals on their mobile phone and by being instantly redeemable. [8]
RetailMeNot, Inc. RetailMeNot, Inc. (formerly Whaleshark Media) is an American multinational company headquartered in Austin, Texas, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham. [3] The company owns RetailMeNot.com and VoucherCodes.co.uk and acquires coupon sites and third-party software.
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...
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Coupon Mountain was an e-commerce website operated based in Monrovia, California, that displayed syndicated online deals. Founded in 2001 by Harry Tsao and Talmadge O'Neill, Coupon Mountain began as one of the two original website properties for MeziMedia, which was acquired by ValueClick for up to $352 million. [1]
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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...