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Kimberly-Clark recently purchased Thinx, laying off 60% of employees at the former direct-to-consumer darling. Thinx was the edgy brand that made period underwear cool. Now it’s available in big ...
In 2019, Thinx launched Thinx Super, which is a double-absorbency product that claims to hold up to four tampons' worth of flow. [15] The underwear cost about $35 per pair. [ 7 ] Thinx introduced a pair that cost $17 in order to better compete with new lines of period underwear from large brands like Aerie and Hanes .
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The market for period underwear has developed as a response to consumer preference moving away from traditional menstrual hygiene management products, such as sanitary pads and tampons. [1] Different brands use different, often patented, technology for anti-microbial action, moisture-wicking [ 2 ] and optimal absorption.
Menstrual pads Different sized maxipads Different brands on a shelf. A menstrual pad [a] is an absorbent item worn in the underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina.
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