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In 2019, Thinx launched Thinx Super, which is a double-absorbency product that claims to hold up to four tampons' worth of flow. [15] The underwear cost about $35 per pair. [ 7 ] Thinx introduced a pair that cost $17 in order to better compete with new lines of period underwear from large brands like Aerie and Hanes .
Kimberly-Clark recently purchased Thinx, laying off 60% of employees at the former direct-to-consumer darling. Thinx was the edgy brand that made period underwear cool. Now it’s available in big ...
The market for period underwear has developed as a response to consumer preference moving away from traditional menstrual hygiene management products, such as sanitary pads and tampons. [1] Different brands use different, often patented, technology for anti-microbial action, moisture-wicking [ 2 ] and optimal absorption.
A tampon with applicator The elements of a tampon with applicator. Left: the bigger tube ("penetrator"). Center: cotton tampon with attached string. Right: the narrower tube. Applicator tampon. Tampon design varies between companies and across product lines in order to offer a variety of applicators, materials and absorbencies. [6]
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Reusable menstrual products (including reusable menstrual cups) are more economical than disposable pads or tampons. [ 80 ] [ 151 ] The same 2019 review looked at costs across seven countries and found that, over 10 years, a menstrual cup costs $460.25 less than 12 disposable pads per period and $304.25 less than 12 tampons per period.
Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons that led to toxic shock syndrome.
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