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DiMarzio, Inc. (formerly DiMarzio Musical Instrument Pickups, Inc.) is an American manufacturing company best known for popularizing direct-replacement guitar pickups. The company also produces other accessories, such as hardware, guitar straps, and instrument cables.
The DiMarzio "Super Distortion" pickup, introduced in 1972, was the first after-market replacement guitar pickup. With its much-increased output compared to humbuckers installed in guitars of the time, it became an instant favourite of many hard-rock guitarists, and it remains a popular choice for a pickup upgrade decades later.
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