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The breakfast brand is removing its logo and will be renamed, amid public outcry that the branding perpetuated a racist stereotype. Aunt Jemima to remove image from packaging and rename brand Skip ...
Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
While the image of Aunt Jemima has been updated over time, critics say it still perpetuates racist stereotypes dating back to the era of slavery. Aunt Jemima to Change Name and Image Due to ...
The Black Lives Matter movement is causing a brand backlash over racial insensitivity.
America’s painful struggles over racism have finally caught up with Aunt Jemima, that ubiquitous fixture served up at breakfast tables for 131 years. Quaker Oats announced Wednesday that it will ...
Nancy Green (March 4, 1834 – August 30, 1923) was an American former slave, who, as "Aunt Jemima", was one of the first African-American models hired to promote a corporate trademark. The Aunt Jemima recipe was not her recipe, but she became the advertising world's first living trademark. [1]
Based on Nancy Green, Aunt Jemima was a stereotypical representation of this woman who created the original recipe and served as the face of the brand for years. [41] Dedicated to removing racial stereotypes, PepsiCo pledged a rebrand, a "$1 million commitment to empower and uplift Black girls and women," and a "five-year investment to uplift ...
Aunt Jemima has been the name and face of a pancake mix and syrup for more than 130 years, but no longer. After facing social media backlash for being a racist caricature, Quaker Foods, a unit of ...