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Clarkin was a former executive of the Pepsi-Cola Company who came to the Philippines as a member of the US Air Force during the close of World War II. [1] [2] In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in Quezon City. After Clarkin returned to the United States in 1957, Pepsi-Cola ...
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
Pepsi Number Fever. The logo for the sales promotion. Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. The Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in ...
Pepsi’s misstep had shared flavors with Coca-Cola’s 1985 “New Coke,” when the beverage company announced it would change its drink formula for the first time in almost a century.
The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was replaced ...
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.
In the early 1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and purchase of Mountain Dew. [9] In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated under Delaware General Corporation Law and headquartered in Manhattan, New York. The ...
The fourth Mountain Dew logo, used from 1999 to 2005. PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. This direction continued as the logo remained the same through the 1970s, 1980s.