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Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...
Market capitalization is a term used to describe the size of a company based on the total value of the company’s stock. Market capitalization is an important data point for making informed ...
While "market share" may be defined as "the percentage of a market accounted for by a specific entity", [1] the measure may also be divided into two types: "Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units." [1]
The degree of market segmentation is defined as the degree of monopoly power of the producing firm or exporting country. The higher the average unit value (AUV) of the same product sold in the main market compared to the benchmark market, the greater the degree of monopoly power in that market and therefore higher is the degree of market segmentation, expressed in the following formula:
The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities.
Macro-segmentation centres on the characteristics of the buying organisation [as whole companies or institutions], thus dividing the market by: Company / organization size: one of the most practical and easily identifiable criterion, it can also be good rough indicator of the potential business for a company.