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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
J. Robert Oppenheimer was a chain smoker of Chesterfields [31] Princess Margaret was known to smoke Chesterfield throughout her life. Rod Serling, creator and host of the series The Twilight Zone (1959–1964), smoked and sometimes promoted Chesterfield during his brief appearances at the end of each episode.
With this prominent sponsorship came a whole slew of advertisements that featured tennis greats like Billie Jean King and Rosemary Casals alongside the Virginia Slims logo. Other Virginia Slims advertisements feature slender women in varying states of activity (dancing, running, ice skating, etc.) thus promoting a general attitude of health and ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
In 1965, it was reported that 33.9% of women were smoking. [20] Virginia Slims came on the market in 1968, and used the catch phrase "You’ve come a long way baby." This was the first cigarette to be marketed solely as a woman's cigarette.
Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
Kensitas Club: Japan Tobacco International: United Kingdom [46] Kent: British American Tobacco (International) R. J. Reynolds Tobacco Company (United States) United States: 1952; 73 years ago () [citation needed] King's: House of Prince: Denmark [citation needed] Kingsway: American Express of London/Ardath Tobacco Company, Rothmans ...
The 1972 Virginia Slims Circuit consisted on 22 tournaments including the U.S. Open the circuit began on 12 January and ended on 11 October and offered $587,775 in prize money. [5] Billie Jean King won most events on this circuit with 7 titles of her 11 titles in total she played on all three circuits and won events across all three.