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McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management.
The McDonaldization thesis has entered the culture and is widely accepted. However, there are also critics of the concept. Aaron Ahuvia and Elif Izberk-Bilgin argue that while McDonaldization represents a particular collection of forces, there is a countertrend in post-industrial societies they call eBayization. [ 9 ]
George Ritzer wrote The McDonaldization of Society. [15] Ritzer's idea of McDonaldization is an extension of Max Weber's (1864–1920) classical theory of the rationalization of modern society and culture.
McChurch – A megachurch.; McDonaldization – the process by which a society takes on the characteristics of a fast-food restaurant.; McDojo – A martial arts school (dojo) seen as sacrificing pedagogic principles in favor of offering rapid advancement through the various ranks, often requiring a fee to be paid to achieve a higher rank (often denoted by a colored belt, hence the use of ...
McWorld is a term referring to the spread of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international "McDonaldization" of services and commercialization of goods as an element of globalization as a whole. The name also refers to a 1990s advertising campaign for McDonald's ...
McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. "They run their organization in such a way that a person can walk into any McDonald's and receive the same sandwiches prepared in precisely the same way.
McDonaldisation, Masala McGospel and Om Economics is unique in that it places televangelism and religion in the context of globalization. Media scholar Sukhmani Khorana reflects in her analysis, that the author is "cognizant of macro cultural dynamics" in borrowing terminology such as ‘border crossing’ and ‘border blurring’ that show the interplay of religion, nation and media.
McDonald's Austria has 4,000 workers across 80 restaurants as of 1999. 80% of these restaurants operate as franchisees. While workers were covered by collective agreements of HGPD union (which later merged into Vida) since 1977 when McDonald's opened in Austria, McDonald's relationship with trade unions was non existent until 1994.