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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  5. Microsoft Visio - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Visio

    Microsoft Visio (/ ˈ v ɪ z. i. oʊ /, VIZ-ee-oh), formerly Microsoft Office Visio, is a diagramming and vector graphics application and is part of the Microsoft 365 Business. The product was first introduced in 1992 by former American software company Visio Corporation, and its latest version is Visio 2021.

  6. Dia (software) - Wikipedia

    en.wikipedia.org/wiki/Dia_(software)

    Dia has special objects to help draw entity-relationship models, Unified Modeling Language (UML) diagrams, flowcharts, network diagrams, and simple electrical circuits. It is also possible to add support for new shapes by writing simple XML files, using a subset of Scalable Vector Graphics (SVG) to draw the shape.

  7. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  8. List of Unified Modeling Language tools - Wikipedia

    en.wikipedia.org/wiki/List_of_Unified_Modeling...

    Provides management of actors, use cases, user stories, declarative requirements, and test scenarios. Includes glossary, data dictionary, and issue tracking. Supports use case diagrams, auto-generated flow diagrams, screen mock-ups, and free-form diagrams. clang-uml: Un­known Un­known Un­known Un­known No C++ PlantUML, Mermaid.js

  9. GE multifactorial analysis - Wikipedia

    en.wikipedia.org/wiki/GE_multifactorial_analysis

    SBU's in the matrix can be represented as a circle; the radius exhibits the size of the market, the SBU's holdings in the market are equated through a pie chart within the circle and an arrow outside the circle shows the standing of the SBU expected in the future. In the image attached for example, an SBU holds 45% of the market's shares.