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The hotel used a logo similar to the old Holiday Inn logo from the 1970s. The Holiday Inn Corporation directory referred to the hotel as "not part of this Holiday Inn system". The hotel also owned the holidayinn.com domain, [26] which forced the much larger corporation to use holiday-inn.com. In 2006, an agreement between IHG and the Niagara ...
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Holiday Inn Express was founded in 1990 under the ownership of Bass. [7] Plans at the time called for 250 locations to be open by 1995. [8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing ...
The hotel division was then renamed from Holiday Hospitality to Bass Hotels & Resorts, to reflect its expansion beyond the Holiday Inn brand. [11] Bass changed its name to Six Continents in 2001, after having sold its brewing assets and the Bass name, and Bass Hotels & Resorts became Six Continents Hotels. [12]
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Promus Hotel Corporation's beginnings are tied to the original Holiday Corp., which was based in Memphis, Tennessee.Holiday Corp. owned the Holiday Inn hotel chain, but significantly higher competition in the hotel industry and a 1987 financial restructuring that left Holiday Corp. heavily in debt prompted Holiday to sell in August 1989 its Holiday Inn chain (including Crowne Plaza [1]) for $2 ...
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In late 2010, Hilton announced a name change of the Hilton Hotels brand to Hilton Hotels & Resorts along with a new logo design, as part of a rebranding effort for the flagship brand. [8] Today, Hilton Hotels & Resorts is Hilton's flagship brand and one of the largest hotel brands in the world. [9]