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Raewyn Connell (born 3 January 1944), usually cited as R. W. Connell, is an Australian feminist sociologist and Professor Emerita at the University of Sydney, mainly known for co-founding the field of masculinity studies and coining the concept of hegemonic masculinity, as well as for her work on Southern theory.
Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Europe’s hegemony over the new model of global power concentrated all forms of the control of subjectivity, culture, and especially knowledge and the production of knowledge under its hegemony... They repressed as much as possible the colonized forms of knowledge production, the models of the production of meaning, their symbolic universe ...
In Gramsci's view, hegemony is maintained by ideology; that is, without need for violence, economic force, or coercion. Hegemonic culture propagates its own values and norms so that they become the "common sense" values of all and maintain the status quo .
The movement has generated important theories of cultural hegemony and agency. Its practitioners attempt to explain and analyze the cultural forces related and processes of globalization . During the rise of neoliberalism in Britain and the U.S., cultural studies both became a global phenomenon, and attracted the attention of many conservative ...
Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky.It argues that the mass communication media of the U.S. "are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion", by means ...
Hegemony (/ h ɛ ˈ dʒ ɛ m ən i / ⓘ, UK also / h ɪ ˈ ɡ ɛ m ən i /, US also / ˈ h ɛ dʒ ə m oʊ n i /) is the political, economic, and military predominance of one state over other states, either regional or global. [1] [2] [3] In Ancient Greece (ca. 8th BC – AD 6th c.), hegemony denoted the politico-military dominance of the ...