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In the late 1980s, Jean-Louis Gassée, a Sculley protégé who had succeeded Jobs as head of the Macintosh division, made the Mac more expandable and powerful to appeal to tech enthusiasts and enterprise customers. [15] This strategy led to the successful 1987 release of the Macintosh II, which appealed to power users and gave the lineup momentum.
The computer was released in January 1984 as simply the Apple Macintosh. Following the release of the Macintosh 512K in September, which expanded the memory from 128 KB to 512 KB, the original Macintosh was re-branded Macintosh 128K and nicknamed the "thin Mac". The new 512K model was nicknamed the "fat Mac".
In 1999, Apple introduced the Power Mac G4, which utilized the Motorola-made PowerPC 7400 containing a 128-bit instruction unit known as AltiVec, its flagship processor line. Apple unveiled the iBook that year, its first consumer-oriented laptop, the first Macintosh to support the use of Wireless LAN via the optional AirPort card.
The computer age can be split into two eras: before 1984 and after. That was the year Apple released the Macintosh computer.Before the Macintosh, which was the first affordable computer ever to ...
This timeline of Apple products is a list of all computers, phones, tablets, wearables, and other products made by Apple Inc. This list is ordered by the release date of the products. Macintosh Performa models were often physically identical to other models, in which case they are omitted in favor of the identical twin.
This first model was later renamed to Macintosh 128k among the prolific series. Since 1998, Apple has phased out the Macintosh name in favor of "Mac", though the product family has been nicknamed "Mac" or "the Mac" since inception. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". [262]
Beijing is “convinced that America is seeking to contain it and suppress its rise,” PM Lawrence Wong argued on Sunday.
From the introduction of the Macintosh in 1984, with the 1984 Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts toward effective advertising and marketing for its products. However, claims made by later campaigns were criticized, [210] particularly the 2005 Power Mac ads. [211]