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A permanent wave, commonly called a perm or permanent (sometimes called a "curly perm" to distinguish it from a "straight perm"), [1] is a hairstyle consisting of waves or curls set into the hair. The curls may last a number of months, hence the name. Perms may be applied using thermal or chemical means.
Marjorie Joyner (née Stewart; October 24, 1896 – December 27, 1994) was an American businesswoman, hair care entrepreneur, philanthropist, educator, and activist.Joyner is noted for being the first African-American woman to create and patent a permanent hair-wave machine. [2]
The tongs had to be held constantly, and initially blisters rose on Laible's scalp. The curling effect was finally successful on Nessler's third attempt, when he washed out the hair rollers for a long time. The curl remained and was dubbed a "permanent wave". German-language advertisement for Nessler's hair salon in London's exclusive Oxford Street
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A major role was sending their hair stylists door-to-door, dressed in black skirts and white blouses with black satchels containing a range of beauty products that were applied in the customer's house. Joyner taught some 15,000 stylists over her fifty-year career. She was also a leader in developing new products, such as her permanent wave machine.
Marcelling is a hair styling technique in which hot curling tongs are used to induce a curl into the hair. [1] [2] Its appearance was similar to that of a finger wave but it is created using a different method. Marcelled hair was a popular style for women's hair in the 1920s, [2] often in conjunction with a bob cut. [2]
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