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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Mastercard Inc., stylized as MasterCard from 1979 to 2016 and as mastercard from 2016 to 2019, is an American multinational payment card services corporation headquartered in Purchase, New York. [3] It offers a range of payment transaction processing and other related-payment services (such as travel-related payments and bookings).
The card scheme uses the respective guidelines [5] [6] to process the card exchange data from the acquiring to the issuing bank, and vice versa, until the payment [7] is fully completed (or denied). Credit and debit cards work with a four-party scheme, completing an open-circle framework that permits consistent flow of transactions; thus ...
However, limited fair use of these trademarks (not including logos) is acceptable provided that the marks are used for the purpose of identifying or describing the company's products and comply with the following trademark usage practice:
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In 2020, trademark applications marked the sharpest declines and inclines in American history. During the spring, COVID-19 lockdowns led to reduced filings, which then increased in July 2020 to exceed the previous year. August 2020 was subsequently the highest month of trademark filings in the history of the U.S. Patent and Trademark Office. [92]
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[a] This guideline (in its entirety) applies to all trademarks, service marks, wordmarks, trade names, and all other names of businesses and similar entities, and products and services thereof. When deciding how to format a trademark, editors should examine styles already in use by independent reliable sources. From among those, choose the ...