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His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business. [8] Aaker also has a regular column in American Marketing Association's Marketing News called "Aaker on Branding". [9]
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.First published by Knopf Canada and Picador in December 1999, [1] [2] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.
In the U.S., the book is called America's Greatest Brands.. Each participating country publishes its own Superbrands book, which promotes brands in that country. Each brand's editorial has sub-sections which cover the brand's market, achievements, history, product or service, recent developments, promotional activities, brand values, and a "things you didn't know" section.
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Branding was more widely used in the 19th century, following the industrial revolution, and the development of new professions like marketing, manufacturing and business management formalized the study of brands and branding as a key business activity. [2]
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
The Big Book of Social Media; The Big Payback (book) The Big Short; The Billion-Dollar Molecule; Billions of Entrepreneurs; Blue Blood and Mutiny; Blue Ocean Strategy; Boomerang: Travels in the New Third World; Brand Breakout; Built to Last: Successful Habits of Visionary Companies; Business Adventures; Business/IT Fusion; The Business of ...