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  2. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires.. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

  3. Academic quarter (year division) - Wikipedia

    en.wikipedia.org/wiki/Academic_quarter_(year...

    This quarter system was adopted by the oldest universities in the English-speaking world (Oxford, founded circa 1096, [1] and Cambridge, founded circa 1209 [2]). Over time, Cambridge dropped Trinity Term and renamed Hilary Term to Lent Term, and Oxford also dropped the original Trinity Term and renamed Easter Term as Trinity Term, thus establishing the three-term academic "quarter" year widely ...

  4. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, five iterations of asking why is sufficient to get to a root cause that can be addressed. [3] The key idea of the method is to encourage the troubleshooter to avoid assumptions and logic traps and instead trace the chain of causality in direct increments from the effect through any layers of abstraction to a root cause that ...

  5. 4–4–5 calendar - Wikipedia

    en.wikipedia.org/wiki/4–4–5_calendar

    For example, if the fiscal year end month is August, the company's year end could fall on any date from August 25 to August 31. In particular, the last fiscal week is the one that includes August 25 and the first fiscal week of the following year is the one that includes September 1. In this scenario, fiscal years would end on the following days:

  6. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    In the United Kingdom (excluding Scotland), the Five Ws are used in Key Stage 2 and Key Stage 3 lessons (ages 7–14). [7] In data analytics, the Five Ws are used in the first stage of the BADIR to identify the business problem and its context in an analytics request.

  7. Reason - Wikipedia

    en.wikipedia.org/wiki/Reason

    Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. [1] It is associated with such characteristically human activities as philosophy, religion, science, language, mathematics, and art, and is normally considered to be a distinguishing ability possessed by humans.

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  9. SQ3R - Wikipedia

    en.wikipedia.org/wiki/SQ3R

    This survey step typically only takes 3–5 minutes, but it provides an outline or framework for what will be presented. The reader should identify ideas and formulate questions about the content of the chapter. Question ("Q") Generate questions about the content of the reading. For example, convert headings and sub-headings into questions, and ...