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His primary research interests are communication systems, adaptive arrays, and signal processing. He is a Fellow of the US Army Research Laboratory, where he was employed for most of his career. He has authored many articles and books including Principles of Spread-Spectrum Communication Systems, 5th edition (Springer, 2022).
The fundamental Wiio's law states that "Communication usually fails, except by accident". The full set of laws is as follows: Communication usually fails, except by accident. If communication can fail, it will. If communication cannot fail, it still most usually fails. If communication seems to succeed in the intended way, there's a ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult. Capability of audience: Communication must take into account the capability of the audience. Communications are most effective when they require the least effort on the part of the recipient. [9]
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
In social science generally and linguistics specifically, the cooperative principle describes how people achieve effective conversational communication in common social situations—that is, how listeners and speakers act cooperatively and mutually accept one another to be understood in a particular way.
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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."