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VIP have launched their 110-minute documentary, Home Grown:Hiplife in Ghana; produced and directed by the American independent filmmaker, Eli Jacobs-Fantauzzi.Some artists present at the launching were Reggie Rockstone, Hashim, Tinny, Sidney, Tic Tac, Mzbel, Rab Bakari, Faze of Nigeria and other artists from Africa and the Caribbean.
Hiplife and this festival permitted Ghanaians to fit in within African American society while still having ties to Ghana. During hiplife concerts and festivals, there is an importance of space which allows people to completely engage in a 'full-body' experience, affected by the concert's sights and sounds. [11]
Gh hip hop, Gh rap or Ghana hip hop is a hip hop genre, subculture and art movement that developed in Ghana during the late 1990s. The hip-hop genre came into existence in Ghana through Reggie Rockstone, who is known as the hip-life father, [1] and other notable musicians such as Jayso and Ball J.
Abraham Ohene-Djan, is a British/Ghanaian producer, director and media professional. He is the founder and chief executive officer of Ohenemedia, [2] OM Studios and Si-Fex Digital, where he produces and directs hiplife music videos, commercials, television programmes and documentaries [3] [4] and is recognized for shooting the first hiplife music videos.
Friction is the founder and former leader of the legendary Ghanaian Hiplife Music Group VIP (now VVIP). [1] This group has become one of Ghana's most well known Hiplife music groups, and subject of documentaries such as HomeGrown: Hiplife in Ghana [2] and the book The Hiplife in Ghana: West African Indigenization of Hip-Hop. [3]
The video for TiC's 2006 single "Kangaroo" was directed by Gil Green and reached the top of the MTV Base Africa charts. [5]During the 2008 Africa Cup of Nations, the Ghana national football team began using the song, with its accompanying dance, to celebrate goals.
He pioneered the Hiplife art and has played an important role in the development of this uniquely African genre in Ghana. He raps in Akan precisely Asante Twi and English. [6] In 2004, Rockstone won the Kora Award for the best African video and he performed in front of a 50,000-person crowd in Ghana, together with Shaggy. [7]
Amerado is the brand ambassador for Ghana-made chocolates, an initiative of the Ghana Cocoa Board. [37] He wrote the song "Ghana Chocolate" to promote the campaign. [ 38 ] He has also worked with Vodafone Ghana, AirtelTigo, HD Plus, GoTV , Cheezzy Pizza and other brands.