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After Ewing parted ways with adidas, his first shoe endorser, he and his agent David Falk sought to create their own brand. [1] The brand was founded in 1988 with shoe executive of Roberto Muller of Phoenix Integrated, then was sublicensed to Next Sports for them to distribute in 1991. [2]
Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]
A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [86] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. This list includes major brands of basketball shoe, listed by manufacturer and year of introduction.
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