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The popular cheddar-flavored cracker's new name is intended to target older customers like Millennials and Gen Z adults, the company said. "We know the love for Goldfish spans all ages.
Oscar J. Kambly originally invented goldfish crackers at Swiss biscuit manufacturer Kambly in 1958 [5] [6] to celebrate his wife, who was a Pisces, an astrological symbol whose shape is of a fish. [7] Pepperidge Farm founder Margaret Rudkin introduced Goldfish crackers to the United States in 1962 after having tried them while on vacation in ...
Goldfish has just announced that it's embracing its more mature, sophisticated side with a fitting new name. As of today, Goldfish will now be known as Chilean Sea Bass crackers.
Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...
The limited-edition Goldfish bags are available to purchase online for $7.38 (Goldfish / The Campbell Soup Company) The snack that smiles back has announced a change to its iconic name.
Under her management, Pepperidge Farm continued to expand into other products, including frozen pastry items and, later, the Goldfish snack cracker from Switzerland. [4] In 1961, she sold the business to the Campbell Soup Company for $28 million and became the first woman to serve on its board of directors. [ 5 ]
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The Chilean Sea Bass packs, which are available exclusively online, include exactly the same crackers as regular Goldfish. The only difference is the “more adult” fish-based name, per a press ...
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