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  2. Personification - Wikipedia

    en.wikipedia.org/wiki/Personification

    This does have a set of three-figure groups representing agriculture, commerce, engineering and manufacturing, typical of the requirements for large public schemes of the period. [56] A rather late example is the Alexander Hamilton U.S. Custom House in New York City (1901–07), which has large groups for the four continents by the entrance ...

  3. Anthropomorphism - Wikipedia

    en.wikipedia.org/wiki/Anthropomorphism

    Anthropomorphism of inanimate objects can affect product buying behavior. When products seem to resemble a human schema, such as the front of a car resembling a face, potential buyers evaluate that product more positively than if they do not anthropomorphize the object. [87]

  4. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    For example, the color of an object might appear different in the light from the sun versus from an incandescent (tungsten) light bulb. With the incandescent light bulb, the object might appear more orange or "brownish", and dark colors might look even darker. [23] Light and the color of an object can affect how one perceives its positioning.

  5. Attitude object - Wikipedia

    en.wikipedia.org/wiki/Attitude_object

    An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the ...

  6. Personality psychology - Wikipedia

    en.wikipedia.org/wiki/Personality_psychology

    Personality is complex; a typical theory of personality contains several propositions or sub-theories, often growing over time as more psychologists explore the theory. [ 10 ] The most widely accepted empirical model of durable, universal personality descriptors is the system of Big Five personality traits : conscientiousness , agreeableness ...

  7. Personality - Wikipedia

    en.wikipedia.org/wiki/Personality

    Personality can be determined through a variety of tests. Due to the fact that personality is a complex idea, the dimensions of personality and scales of such tests vary and often are poorly defined. Two main tools to measure personality are objective tests and projective measures.

  8. Jungian archetypes - Wikipedia

    en.wikipedia.org/wiki/Jungian_archetypes

    The red and blue ends of the spectrum represent unconsciousness, with red representing unconscious urges and the invisible light at the infra-red end of the spectrum corresponding to instincts that are influenced by physical and chemical conditions. For example, the red light in the spectrum might represent the influence of primal instincts and ...

  9. Hypostatic model of personality - Wikipedia

    en.wikipedia.org/.../Hypostatic_model_of_personality

    Matryoshka dolls provide a visual representation of the multiplicity and complexity of personality.. The hypostatic model of personality is a view asserting that humans present themselves in many different aspects or hypostases, depending on the internal and external realities they relate to, including different approaches to the study of personality.