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Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.
CRM – Implements the use of ERP systems, emphasis is on the back-end. eCRM – Geared more toward front end, which interacts with the back-end through use of ERP systems, data warehouses, and data marts. System overhead (client computers) CRM – The client must download various applications to view the web-enabled applications.
Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...
Close range marketing, commonly referred to as CRM, is a form of proximity marketing.Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
4 Business and management. 5 People. 6 Music. 7 Other uses. ... Salesforce, American software firm which trades on the NYSE as CRM; Business and management
This article is a comparison of notable CRM systems. ERP systems are considered a superset ... Attaching Emails to Business Objects Desktop Environment Global Search ...
Social CRM (customer relationship management) is the use of social media services, techniques and technology to enable organizations to engage with their customers. [ 1 ] [ better source needed ] Applications
VRM tools provide customers with the means to bear their share of the relationship burden with vendors and other organizations. They relieve customer relationship management (CRM) of the perceived need to "target," "capture," "acquire," "lock in," "direct," "own," "manage," and otherwise take the lead of relationships with customers.
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