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The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
The 1950s–60s Burger King logo. Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith G. Cramer and his wife's uncle, Matthew Burns.. Their first stores were centered around a piece of equipment known as the Insta-Broiler, which was very effective at cooking bu
jingle, the inspiration for its current mascot the Burger King, and several well known and parodied slogans such as "Have it your way" and "It takes two hands to handle a Whopper". [197] [198] [199] Burger King introduced the first attack ad in the fast food industry with a pre-teen Sarah Michelle Gellar in 1981.
The first Insta-Burger King — now known as Burger King — opened in Miami in 1954. ... Much like the birth of the burger, the origin of the cheeseburger is shrouded in lore. One of the earliest ...
In a bid to stay within striking distance of rival McDonald's (MCD), Burger King (BKC) has given its plastic King ad mascot the royal flush. Going forward, the nation's No. 2 fast food chain is
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
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This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins . Slogans